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a Studiolab production.


food design course at TUDelft
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De meningen ge-uit door medewerkers en studenten van de TU Delft en de commentaren die zijn gegeven reflecteren niet perse de mening(en) van de TU Delft. De TU Delft is dan ook niet verantwoordelijk voor de inhoud van hetgeen op de TU Delft weblogs zichtbaar is. Wel vindt de TU Delft het belangrijk - en ook waarde toevoegend - dat medewerkers en studenten op deze, door de TU Delft gefaciliteerde, omgeving hun mening kunnen geven.

Philips Lumiblade, milking the development kit

At the Salone del Mobile I visited the rather good Philips Lumiblade stand in the Superstudio area (via Tortona). I left them my contact data, and today they sent me a piece of email and a link, inviting me to obtain the Lumiblade experience kit. The Lumiblade is an OLED light source. Monocromatic, cool to the touch, energy efficient, and still relatively new.


(image grabbed from the Philips email without permission)



I followed the link, and I found out that the bare minimum  you have to spend to see the technology on your desk is 

70 Euro for the power source

72 Euro for one little white square (30 x 30 mm)

In case you wanted to experiment with colors, you could get 3 small rectangles in red, green and blue for a cool 500 Euro. Of course, plus VAT and postage. Can I give this to students to play with? Not really. Besides, Philips has not yet convinced me that their technology does something that electroluminescent (EL) material can not do… 

I understand that OLED is a new technology. But the buyers of these kits are not luxury-chasing consumers: they are the designers and architects that must snag the luxury-chasing consumers – and the schools and universities that train the architects and designers. The analogy here is with the software development kits (SDK) that are necessary to make software for new products. If you make the SDK expensive, the software companies will delay adoption of your new hardware: nobody wants to sink large sums of money into risky new technology. Wise companies that want to push a new technology make SDKs free or almost free (the iPhone SDK, for example, is free). Unwise companies that want to make a quick buck make SDKs very expensive. 

Is there ever a case for an expensive DK (or an expensive experience kit, as is the case for the Philips OLED)?

  • It makes sense to be expensive if your revenue comes from selling the DK much more than from selling the technology, perhaps because there are many other companies out there doing manufacturing
  • It makes sense to be expensive if you are selling such incredibly hot, unique, shit that nobody else has it, and so you can basically squeeze the customers for the product, the developers for the DK and any other stakeholder as much as you want. There are not many businesses like this.

I wonder, is Philips in either of these positions with regards to the OLED light sources?

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1 comment

there is an offer for only 57 euro for a white lumiblade in cluding the driver bit.

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