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a Studiolab production.
the wind I am enjoying
update 23-6-2011: this assignment has already found its student. I am keeping this announcement here for historical purposes only.
This assignment is for a DFI student, preferably one that has followed the Food, Design and Culture class. If prototyping, concept development at the fuzzy front end, new food products, creativity workshops and early user involvement (e.g. contextmapping) tickle your interest, this may be for you.
LikeMeat is an
European project (partners from Germany, the Netherlands, Austria, Czech
Republic, Spain, Slovenia and Belgium) which aims at developing a meat-like meat substitute / protein
source which meets the requirements of the consumers of such products. The consortium consists of three research
partners (WUR-FBR Wageningen, Fraunhofer Germany, BOKU Austria) and ten
companies (mostly SMEs). WUR-FBR (department Consumer Science and Intelligent
Systems) is in charge of the consumer research of the project. Fraunhofer
develops a meat alternative (LikeMeat) and BOKU is mostly involved in the
microbiological safety of the product.
The SME’s are the clients of this project and commission the research
institutes with the project. LikeMeat is also the name of the meat substitute.
Notice that we are doing this in collaboration with
Wageningen University, a strong leader in food-related science and
technology. The student working on the project will come into contact with
companies and people that operate in the highly innovative new food
world – a very good networking opportunity for future work and
Develop a novel
product or meal concept that includes LikeMeat and targets flexible
vegetarians. This can be a product concept (ready food or ingredient), or a
whole meal concept including recipes and context. Small specialized tools can
also be designed as part of the concept, if necessary.
The project will run
from May/June 2011 to October 2011.
Creative workshop with
LikeMeat project participants – end of May
Report on product and
menu/recipe concepts – end of Aug 2011
Report on concepts for
marketing the product, like packaging and communication – Oct 2011
Report on methods for
food product development – Oct 2011
You can contact me at firstname.lastname@example.org – but you can also just show up at Studiolab, I am there Tuesday to Friday. Do take a look at the complete call for a graduation student and decide if it is OK for you.
You may also want to read a handy guide I wrote: How to be my graduation student.
for non-Delfters: a graduation student is a student who is doing his final MSc project.
(this project has also been announced through the usual channels – this is just extra exposure)